Manchester, United Kingdom
Paid Acquisition.
Happily ever Haslo.
How we do it.
We're a profit focused agency, dedicated to the data. From understanding the nitty gritty of the profitability of your product, returning customer rates and order values, to breaking down how we profitably bring customers in, and then ensure they keep coming back for more, we do more than just 'run ads'. We work with your team to understand the mechanisms of your business, understand your audience, and put together a strategy on how to best target that audience.
Our uncompromising commitment to data means we will educate all involved on what we are doing, why we are doing it, and be able to quickly switch a game plan when the data tells us to do so.
We aren't going to pretend like we're omniscient with an ability to get everything right first try. What we stand on is the ability to understand the data in front of us, learn from it, and manoeuvre quickly and effectively onto something else - we learn from our losses. With over £5 million in managed ad spend across the last 12 months, we know how to target 18-40's effectively, and this gives us a serious head start on creative testing for how we engage users to your brand best.
Meta Ads.
Meta Ads are the most effective way of driving visibility to new customers, as well as keeping your brand front-of-mind to those partially engaged into a buying cycle, or returning customers.
Through a variety of tactics including Static Imagery, Carousel Ads, Dynamic Product Ads and Video Creative, we can build out a scaleable infrastructure that allows for easy adjustment with performance to deliver predictable returns on investment.
Immediately upon beginning any Meta Ads campaigns, we put a 3 month strategy in place, aimed around delivering both profit, and data that will provide us with long-term growth insights. With over 3 billion people on Meta platforms, it's never a lack of audience that is the issue - but working out who your audience is, and how they engage with your brand best, is what we want to work out as quickly as possible.
While the data is key to our development of any strategy, let this not take away from the important bit - content is king. Any good campaign needs solid content to go with it, and our analysis of creative performance allows us to double down on winners, and create iterations of the stuff that we know works - saving all of us time and money on what we think might work, but actually doesn't.
PPC Ads.
Across both Google and Microsoft (Bing), PPC ads make up part of an effective paid strategy.
Whether it be Search, Shopping, Performance Max or Display campaigns, our data-driven strategies deliver revenue time and time again, building out systems and structure to campaigns that ensure profit and scalability.
Unlike Paid Social, PPC allows us to target the hyper-interested, and deliver customers straight to your doorstep that are already looking for a product like yours. The ability for us to target those that are already semi-qualified as a potential customer allows us to spend budget effectively and get visibility where it matters. It also allows us to bring immediate visibility to your brand - something that can't be replicated with organic search.
Blended together with other paid media channels, as well as broader marketing efforts, we can harness the full power of PPC to deliver meaningful impact to your bottom line.
Whether you need to optimise existing campaigns, or build out a new strategy from scratch, we've got you.
Other Ad Channels.
Of course, Instagram & Facebook aren't the only social channels available to us. Across TikTok, Snapchat, Twitter and Pinterest we have the ability to target your customers, including the ones that aren't on Meta at all.
We have extensive experience in running ads across Snapchat, TikTok, Twitter and Pinterest, where we are able to target customers using a variety of methods, using learnings from other channels into how our customers behave to understand where we will find them best.
Using data-driven strategies, we will ensure that your product is in front of your audience as effectively as possible, using the right creative to engage your customers. Our experience in our dedicated industries means we know exactly how to engage customers in the 18-40 age range, across the UK, US and Eurozone, with over £5 million in ad spend managed across the last 12 months.
Lets scale together.
Haslo Digital is a leading eCommerce Agency in Manchester, United Kingdom. Delivering Paid Media, Website Development, Email Marketing & more to growing eCommerce Brands.
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